A furniture retailer wanted to grow but not open too many new stores. The company started opening boutique hotels instead. A management and development company operated the hotels, but the furniture company handled the interiors. Guests could then purchase furniture and decor online. This example shows that the furniture retailer .

was thinking "outside the box" by designing a growth strategy

Explanation:

On the given scenario the business wanted to grow but not open more furniture shops.

The strategy chosen will achieve more growth while expanding into another operation line (boutique hotels).

The supply of furniture to these boutique hotels as internal decorations and as purchase from guests is an innovative way for the furniture business to grow without opening new stores.

This is an example of thinking outside the box.

answerinnovative culture;