Choose a company you know well. Identify primary competitors of the company. Discuss how the company differentiates its product/service. Discuss primary channels of marketing. Explain how a company should adapt prices and marketing channels to meet varying circumstances and opportunities?

Coca Cola is the beverage company which produces many types of flavored carbonated drinks for its customers.

Explanation:

Coca Cola has many competitors and one of the biggest competitors is Pepsi cola. Coca Cola differentiates its products by frequently changing its packaging. It introduces new packaging with national hero's , country flags and other similar initiatives to attract its customers.

The primary channels of marketing for Coca Cola are Social media, Faacebook and advertisements on television. The company focuses on selling the product with additional attracting features. Sometimes company also introduces discount or complimentary products to boost its sales.

The company should keep value for money and do not go for cheap pricing as it will increase sales for the company but on the other hand the value of the product will decline in customers eye. The company can introduce new products which are some sort of snacks which compliments the beverage.