The incentive to improve material well-being by seeking to gain from economic activities is called 1 point
Legal Equality
Marginal Benefit
Open Opportunity
Profit Motive

Profit Motive

Explanation:

Profit is the monetary gain or commercial reward for engaging in business. Profits increase the wealth of the entrepreneur.

The primary reason why Businesses are established is to generate profits for the owners.  Entrepreneurs commit their resources, time, and efforts to avail goods and services to society expecting to make profits. The desire to increase wealth through profits is what drives people to start a business.

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