This week’s discussion has you role-play a stressed-out account executive for a large advertising agency. Your task for discussion is to choose one client (you have three main clients in the case) and help them develop an advertising strategy. You will do this by following the 5 steps below.

Initial Post

Choose one of the three clients (Seaweed, Plane, Spanish Institute).
Identify 5 potential market segments they could pursue.
Narrow your list of 5 down to the 3 you feel would be most profitable to target. Explain why these three were chosen.
Describe your positioning messages.
State a "value proposition" for the client's products/services.