To save money, a potato chip company has decided to just keep airing its most popular ad all year and not create any new ads. What is MOST likely to be the result of this decision? People will get tired of seeing this same ad over and over.

Consumers will like the familiarity of seeing an ad they recognize.

The potato chip company will become more popular than ever.

Other companies that invest in multiple ads will end up losing money.

Last year, johnson mills had annual revenue of $37,800, cost of goods sold of $23,200, and administrative expenses of $6,300. the firm paid $700 in dividends and had a tax rate of 35 percent. the firm added $2,810 to retained earnings. the firm had no long-term debt. what was the depreciation expense?

The gilbert instrument corporation is considering replacing the wood steamer it currently uses to shape guitar sides. the steamer has 6 years of remaining life. if kept,the steamer will have depreciaiton expenses of $650 for five years and $325 for the sixthyear. its current book value is $3,575, and it can be sold on an internet auction site for$4,150 at this time. if the old steamer is not replaced, it can be sold for $800 at the endof its useful life. gilbert is considering purchasing the side steamer 3000, a higher-end steamer, whichcosts $12,000 and has an estimated useful life of 6 years with an estimated salvage value of$1,500. this steamer falls into the macrs 5-year class, so the applicable depreciationrates are 20.00%, 32.00%, 19.20%, 11.52%, 11.52%, and 5.76%. the new steamer is fasterand allows for an output expansion, so sales would rise by $2,000 per year; the newmachine's much greater efficiency would reduce operating expenses by $1,900 per year.to support the greater sales, the new machine would require that inventories increase by$2,900, but accounts payable would simultaneously increase by $700. gilbert's marginalfederal-plus-state tax rate is 40%, and its wacc is 15%.a. should it replace the old steamer? b. npv of replace = $2,083.51

Mattress wholesalers, inc. is constantly trying to reduce inventory in its supply chain. last year, cogs was $7.47 million and inventory was $1.47 million. this year, cogs is $8.65 million and inventory investment is $1.64 million.a) what was its weeks of supply last ) what is its weeks of supply this ) is mattress wholesalers making progress in its inventory reduction effort? since the number of weeks that cover the supply has mattress wholesalers is making in its inventory reduction effort.