Match the term to the example Answer Bank:
Goods Marketing
Services Marketing
Mass Marketing
Micromarketing
Business to Business
Macromarketing
For Profit Marketing
Geographic Marketing
Business to Consumer
Nonprofit Marketing
Direct Marketing

Examples:
A company that sells office products to large corporations
Advertising for a diamond ring for Valentine’s Day
Keeping a store franchise in a certain state
Getting donations to help victims of a natural disaster
Identifying customers who want someone to help them plan which investments to purchase
Training car salespeople to identify the right car for different kinds of customers
A grocery store
Billboard advertisements you see along the freeway
Getting people to join an after school extracurricular activity
Studying the effect of advertisements that use photoshop on the self-image of young people
A company that sells furniture

Do savings and loan associations offer checking accounts?

Which of the following goals is most effective? i will purchase a house by age twenty-five. i will purchase a three-bedroom house located near cherry park by my twenty-fifth birthday. in order to reach this goal, i will graduate from college and secure a job as a software developer.

Daniel owns 100 shares of abc corporation's common stock. abc uses the fair value option, and recent declines in the firm's credit rating have caused the value of the firm's outstanding bonds payable to drop by 10%. daniel feels this is good news, but he wants to know what you think about the situation. which of the following represents your best response? a : "this situation may be positive for you in that the change in abc's credit standing indicates that the value of the firm's assets is likely increasing. however, the drop in bond value may negate any positive effects on your bottom line, because it means your claim on the firm's assets is simultaneously decreasing." b : "actually, this is bad news all around. the drop in the value of abc's bonds payable means shareholders' claims on the firm's assets have decreased. moreover, abc's declining credit rating means that the firm's assets are probably also dropping in value, thus magnifying your losses even more." c : "on the surface, this seems like good news because it means your claim on the firm's assets has increased. however, the drop in creditworthiness may also indicate that abc's assets are declining in value, thus offsetting any gains associated with the drop in bonds payable." d : "you're right! this is good news because it means that abc's debtholders have a decreased claim on the firm's assets. as a result, the firm's existing shareholders"like you"have seen their claim on the firm's assets increase."