Business, 06.02.2021 02:30 mixcolin0002

Take a quick look at all the market segments by clicking on the SEGMENTS/SUMMARY tab. As you analyze the opportunity for each segment, pay particular attention to the DEMOGRAPHICS for each segment. As you do so, note the SEGMENT SIZE of each market and its GROWTH RATE. From looking at the information provided about each segment, which segment represents the greatest portion of the entire market at close to 36%?

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Answer from: natalie857123

Question Completion:

Demographic Data on Market Segments

Segment Market Growth Purchase Average

Size Rate Behavior Price

Urban Commuters 20,000 3% 23% $45.00

School Children 35,000 1% 20% $24.00

Outdoor Enthusiasts 14,000 5% 12% $90.00

Luxury Trend Followers 5,000 7% 11% $70.00

University Students 24,000 5% 15% $32.00

From looking at the information provided about each segment, the segment which represents the greatest portion of the entire market at close to 36% is:

School Children.

Explanation:

a) Data and Calculations:

Demographic Data on Market Segments

Segment Market Growth Purchase Average Market

Size Rate Behavior Price Size %

Urban Commuters 20,000 3% 23% $45.00 20.4%

School Children 35,000 1% 20% $24.00 35.7%

Outdoor Enthusiasts 14,000 5% 12% $90.00 14.3%

Luxury Trend Followers 5,000 7% 11% $70.00 5.1%

University Students 24,000 5% 15% $32.00 24.5%

Total market size 98,000

b) Market Size in percentage is computed as a ratio of each market segment to the total market size. Companies engage in market segmentation and sizing by dividing a target market into smaller, more defined categories that share similar characteristics such as demographics, interests, needs, or locations. The purpose is to identify the different groups within the target market so that more tailored and valuable goods and services can be provided to meet the customers' sweet spots.

Answer from: Quest

If u don't know the answer, always guess "c"

Answer from: Quest

How can we answer it? we need more info on the question lol.

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Take a quick look at all the market segments by clicking on the SEGMENTS/SUMMARY tab. As you analyze...

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