Canadian tire operates four large distribution centers which service over 470 tire retail outlets. They recently installed a YMS, that they have intergrated with their existing WMS and TMS systems. Their expectation was improved performance in over-the-road transportation equipment utilization, driver productivity, and warehouse dock/door utilization. As a relatively new logistics employee, you have been asked to develop an evaluation system to measure operational productivity improvement. While management does not want a financial impact evaluation, they are interested in developing benchmarks to measure initial and sustainable productivity improvement. You have the job—how would you proceed?

Which of the following statements about brand names is true? brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. it is always rational to prefer brand names over generic substitutes. read the following example and determine whether it illustrates a common critique or defense of advertising. musashi sees a commercial for a brand x clothing company that depicts the wearers of the clothes out having a good time with friends. although he doesn't particularly need new clothes, the commercial prompts him to buy a brand x t-shirt.

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You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.