A financial adviser hosts a blog where he invites other personal finance experts to guest-blog on everything from real estate to estate taxes to tax write-offs. The variety of advice increases the site’s search engine optimization (SEO) and attracts many more potential clients for all the participating financial professionals.

build synergy

Explanation:

The scenario that occured in this situation has to do with the building of synergy.

A synergy is built in this case as the interaction with other finance experts has led to the increase in the sites search engine optimization and this ultimately brings about an increase in the number of potential clients.

answer; societal marketing;

answer; empowerment and collaboration;