Business, 13.02.2021 01:00 dysany8876

Snowslopes Ltd. is looking to expand by investing in its promotional activities. It is looking to develop its market share by promoting its surf wear product range. It is looking to use the promotional mix to promote the range. This might include: • Advertising
• Sales promotion • Sponsorship
• Social media
It has a limited marketing budget and Sophie, its Marketing Director, is looking to get best value for money.
1. What is meant by ‘promotional mix’?
2. Recommend a suitable promotional mix for Snowslopes. Justify your answer.
3. How could Snowslopes Ltd. use its promotional mix to help expand its business? Give reasons for your answer.

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Snowslopes Ltd. is looking to expand by investing in its promotional activities. It is looking to de...

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