Annie, a professor of management studies, wants to organize a collaborative project with her students to help them understand various aspects of marketing. She writes down the project goal in a circle in the center of a large sheet of paper. She and her students then brainstorm to identify the tasks that must be done to achieve the goal. She asks the students to write each task in a circle on the sheet and draw lines connecting the various circles. In this scenario, Annie is using a process called:

Mind mapping

Explanation:

Mind mapping is commonly known as a graphic technique. It is used simply for showing or representing ideas, simply by using words, images, symbols, and color. It is patterns based and found in nature and research on how humans think and use their minds. It used to articulate and capture thoughts, ideas, and information as it is a connected relationships that uses structure and logic to thoughts, ideas, and information.

Furthermore, it it characterized by a central main idea, secondary ideas (or topics), also has other many layers of ideas (or sub-topics) importantly to fully capture and articulate the concept.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation: