Zoey started a shoe company that mainly sells its products online. She prides herself on fast delivery and accepts returns at no charge. Zoey avoids marketing because it costs money. She keeps increasing her supply of shoes. She believes business will pick up at some point. Zoey conducts audits of her suppliers to maintain product quality.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.

answer; is the sum of all individual demands curves;

answer; whoever is willing and able to pay the price;

answermarginal cost;