A hit-and-run or guerrilla warfare type of offensive strategy involves Multiple Choice random offensive attacks used by a market leader to steal customers away from unsuspecting smaller rivals. undertaking surprise moves to secure an advantageous position in a fast-growing and profitable market segment; usually the guerrilla signals rivals that it will use deep price cuts to defend its newly won position. tactics that work best if the guerrilla is the industry’s low-cost leader. pitting a small company’s own competitive strengths head-on against the strengths of much larger rivals. surprising moves by small challengers that have neither the resources nor the market visibility to mount a full-fledged attack on industry leaders.