Technological Forces The use of technology was a wise choice. It may require a large upfront investment, but the leadership agrees with you that technology and concentrating on the big volume customers will be the only way to shake up the industry. Gr8 Ship sees that they have two options to stand out through technology. One option is to offer large customers greater integration with their internal systems. These customers are looking for ways to cut their costs to compete in their cutthroat industries. We can offer them time savings, increased tracking, and overall efficiencies. The other option is to have complete transparency of delivery times and dates with customer notifications for every step along the delivery continuum. This virtually eliminates lost packages. Which will be a better technology investment for Gr8 Ship

3. saving two consumers, larry and jeff, have utility functions defined over the two periods of their lives: middle age (period zero) and retirement (period 1). they have the same income in period 0 of m dollars and they will not earn income in period 1. the interest rate they face is r. larry’s and jeff’s utility functions are as follow. = 0.5 + 0.5 and = 0.5 + 0.5 for each person is between zero and one and represents each consumer’s temporal discount econ 340: intermediate microeconomics. ben van kammen: purdue university. rate. a. write the budget constraint that applies to both jeff and larry in terms of consumption in each period and ), interest rate, and m. b. what is larry’s and what is jeff’s marginal rate of intertemporal substitution? c. what is the slope of the budget constraint? d. write each consumer’s condition for lifetime utility maximization. e. re-arrange the conditions from part (d) to solve for the ratio, . f. if > which consumer will save more of his middle age income? g. if > 1 1+ , in which period will larry consume more: = 0 or = 1?