Demand for movie tickets is high on weekends and holidays. to compensate for low ticket sales during the week, some movie theaters offer discounted tickets to stimulate weekday demand. this is an example of the nature of services.

Hundreds of a bank's customers have called the customer service call center to complain that they are receiving text messages on their phone telling them to access a website and enter personal information to resolve an issue with their account. what action should the bank take?