Business, 21.02.2021 04:30 nook4boo

General Motors (GM) is trying to reinvent the Cadillac brand with new car designs and a new brand story. They commission McCann Erickson to develop an integrated marketing communications (IMC) campaign using several media. A key component of their ads is music by contemporary groups like the Teddy Bears and Melikka. In this scenario, GM is considered the

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