Business, 23.02.2021 14:00 breiajanae880

1) Uma das etapas mais importantes do estabelecimento de uma estratégia de marketing
para um produto ou serviço é a segmentação do
consumidor. Este processo consiste em analisar
o perfil de seus consumidores, em busca de
"denominadores comuns" que permitam agrupar
características, preferências e hábitos que
melhor descrevam os potenciais clientes do
produto ou serviço. A partir desta análise, as
empresas poderão direcionar de forma mais
assertiva seus recursos financeiros e de tempo
para construção de uma estratégia de marketing
que tenha um forte apelo para estes
consumidores em específico.
De acordo com as informações apresentadas na
tabela a seguir, faça a associação dos principais
critérios de segmentação dos consumidores
contidos na coluna A com as variáveis analisadas
em cada um deles, contidas na coluna B.
Coluna A
Coluna B
1. Demográfico
A. Idade, sexo, renda,
nivel de formação
religião, geração, etnia,
ocupação etc.
ográfico
B. Indices de fidelidade
e recompra
quência de uso
c. Status dos usuarios

1) Uma das etapas mais importantes do

estabelecimento de uma estratégia de marketingpara um produ

Answers: 3

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1) Uma das etapas mais importantes do estabelecimento de uma estratégia de marketing
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