Business, 25.02.2021 18:00 jfefeferf

Suppose there are 10 companies, including your company and other 9 competitors, in the market, deciding one segment as their target segment between Segment A and Segment B. The total market value of Segment A is $250 million dollars, and the total market value of Segment B is $180 million dollars. Assume their revenue from segmentation decisions will be determined as follows:. (i) all the companies choosing segment A equally split $250 millions, i. e., 250 millions each firm gets the total number of companies choosing segment A
(ii) all the companies choosing segment A equally split $180 millions, i. e., 180 millions each firm gets the total number of companies choosing Seg. B* Suppose a predicted survey indicates that 4 of your competitors plan to choose segment A, and the other 5 plan to choose segment B. Which segment is more attractive to your company?
a. Segment B
b. A and B are equally attractive
c. Segment A

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