a subsidiary, division, or unit of an organization that markets a set of related offerings to a clearly defined group of customers. a privately owned organization that serves its customers to make money so that it can survive. a group of people united through contractual or corporate ownership. a legal entity engaged in business activities solely with the intent of serving its employees without the intent of making a profit. a publicly owned organization that serves the general population.

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.