What motivates U. S. companies to tailor their policies and practices to address the social concerns of global customers?

Increased pressure for conformity to the various communities causes. Speical interest groups such as PETA or various Climate change special interest groups might call out a company for not doing enough to combat their adverse impact and might result in BAD publicity. So companies give into their corporate social responsibilites.

Explanation:

answer; societal marketing;

answer; microeconomics;