The DAGMAR approach to setting objectives has A. never been criticized because it focuses on the hierarchy of effects model.
B. focused advertisers' attention on the value of using communications objectives rather than sales objectives.
C. been successful because it is easy to implement.
D. a negligible effect on the advertising planning process.
E. increased the degree of subjectivity used in the selection of objectives toward which planners' efforts should be directed.

When the price of pencils increases from $1.50 to $2.50, there is an increase in quantity demanded of pens from 100 to 150. the cross-price elasticity of demand between pencils and pens is: ?

Why does the fed pay interest to banks? a. it is interest on money held in reserve. b. it is interest on credit available to the fed. c. it is interest on loans taken by the fed. d. it is interest on government investments.

Blanchard and peale am i in compliance with the law? what contribution does this choice of action make to the company, the shareholders, the community, and others? what are the short- and long-term consequences of this decision? 1. make sure you have a grasp of all of the facts available. 2. list any information you would like to have but don't and what assumptions you would have to make, if any, in resolving the dilemma. 3. take each person involved in the dilemma and list the concerns they face or might have. 4. develop a list of resolutions for the problem. 5. evaluate the resolutions for costs, legalities, and impact. 6. make a recommendation on the actions that should be taken. "contemplating any business act, an employee should ask himself whether he would be willing to see it immediately described by an informed and critical reporter on the front page of his local paper, there to be read by his spouse, children, and friends." is it legal? is it balanced? how does it make me feel?