Shelhorse Corporation produces and sells a single product. Data concerning that product appear below: Per UnitPercent of Sales Selling price$160 100% Variable expenses 40 25% Contribution margin$120 75% Fixed expenses are $345,000 per month. The company is currently selling 4,000 units per month. Required: The marketing manager believes that a $14,000 increase in the monthly advertising budget would result in a 140 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change

Which p shifts to consumer in the four cs of the alternate marketing mix? a) promotion b) product c) place d) price

Zeta corporation is a manufacturer of sports caps, which require soft fabric. the standards for each cap allow 2.00 yards of soft fabric, at a cost of $2.00 per yard. during the month of january, the company purchased 25,000 yards of soft fabric at $2.10 per yard, to produce 12,000 caps. what is zeta corporation's materials price variance for the month of january?

Aproject currently generates sales of $14 million, variable costs equal 50% of sales, and fixed costs are $2.8 million. the firm’s tax rate is 40%. assume all sales and expenses are cash items. (a). what are the effects on cash flow, if sales increase from $14 million to $15.4 million? (input the amount as positive value. enter your answer in dollars not in (b) what are the effects on cash flow, if variable costs increase to 60% of sales? (input the amount as positive value. enter your answers in dollars not in millions). cash flow (increase or decrease) by $