Scenario b. bryan and his wife are investigating the possibility of starting a new bed and breakfast in silver eagle, a small town in the rocky mountains in colorado. it has been bryan's lifelong dream. bryan has won a lottery and is trying to decide if this is what he wants to do with the prize money. he decides to do an analysis of the competitive environment. after his analysis, he discovers several important issues. first, it will cost most of bryan's lottery winnings to finance a bed and breakfast in silver eagle. second, it will be difficult to attract new customers because they have so many lodging choices available to them in silver eagle and the surrounding towns. finally, the competition in the bed and breakfast industry is considered fierce by industry analysts and this is frightening to someone, like bryan, who has never worked in that industry.

Identifying type and normal balances of accounts lo c4 for each of the following (1) identify the type of account as an asset, liability, equity, revenue, or expense, (2) identify the normal balance of the account, and (3) select debit (dr.) or credit (cr.) to identify the kind of entry that would increase the account balance.

1. the political environment in india has proven to be critical to company performance for both pepsico and coca-cola india. what specific aspects of the political environment have played key roles? could these effects have been anticipated prior to market entry? if not, could developments in the political arena have been handled better by each company? 2. timing of entry into the indian market brought different results for pepsico and coca-cola india. what benefits or disadvantages accrued as a result of earlier or later market entry? 3. the indian market is enormous in terms of population and geography. how have the two companies responded to the sheer scale of operations in india in terms of product policies, promotional activities, pricing policies, and distribution arrangements? 4. “global localization” (glocalization) is a policy that both companies have implemented successfully. give examples for each company from the case.

In our daily interactions we can find ourselves listening to other people solely for the purpose of finding weakness in their positions so that we can formulate a convincing response. select one: true false