1.which of the following groups would you not send a persuasive business letter to?
a. government agencies
b. clients
c. community leaders
d. vendors
2.the secret to a successful action phase in the aida format is
a. getting readers to change their minds.
b. increasing the audience's awareness of your product or service
c. convincing readers that the action you propose in easy.
d. creating a win-lose situation, with you as the winner
3.an effective marketing letter using the aida model has which of the following characteristics
a. builds desire by emphasizing how inexpensive the solution is
b. makes it difficult for the reader to respond to the letter
c. looks plain and is written in a serious tone
d. highlights the negatives of a product
4. which of the following statements would be an effective ending for a persuasive message?
a. return the enclosed coupon by june 15 for your free oil and filter change.
b. respond as soon as possible
c. wouldn't you like to save some money?
d. be sure to tell all your friends about this exciting offer
5. most persuasive messages combine and .
a. truth, falsehood
b. current, very old evidence
c. logical, emotional
d. old, false factors
6. when writing a persuasive message, you can facilitate a more welcome reception from your readers by doing all of the following, except
a. using polite and positive language
b. being sensitive to organization cultures
c. quickly getting to the point of message
d. taking steps to establish your credibility
7. which of the following is not an effective technique for gaining audience attention in sales messages?
a. stating the strongest belief of the product you are selling
b. emphasizing how horrible your company's customer service department is
c. explaining how the product you are selling offers many solutions to a mommon problem
d. promising coupons so the customer can save on the cost of the product
8. in a marketing or sales letter, product claims are supported
a. primarily by testimonials from satisfied customers
b. primarily by statistics from scientific studies of the product
c. primarily by background information on the company selling the product
d. by as many types and as much information as possible
9. aida stands for
a. appeal, indirect, direct, action
b. anticipate inquiry in doing adjustments
c. assume, insist, describe, act
d. attention, interest, desire, action
10. credibility is very important in persuasive messages. which of the following is a technique used to establish credibility?
a. use complex language
b. avoid sharing your sources
c. support your message with facts
d. be subjective