A company that markets board games and jigsaw puzzles wonders if there are untapped opportunities for these forms of entertainment in the electronic
age. Its marketers want to better understand what brings family and friends
together and how people feel when they choose face-to-face interactions over
electronic forms of entertainment. Which kind of data gathering will best
provide the kind of information the company is seeking?
A. A survey asking people how many different games they've played
or puzzles they've completed in the last year
B. Observations of customers purchasing board games in stores
O
C. A focus group where people discuss leisure time preferences and
habits
D. An experiment testing reactions to different package designs