Business, 04.03.2021 20:30 fia31

Read the overview below and complete the activities that follow. Marketers have access to a wide range of online research tools that can help enable the collection of data related to a specific market research effort. This activity is important because marketing managers must be able to understand how to leverage different types of online research tools in order to efficiently and effectively address the research problem as it has been defined. The goal of this exercise is to demonstrate your understanding of each of the different categories of online research tools that can be used in the context of a specific research context. Online research tools fall into three categories: databases, focus groups, and sampling. Each of these three categories offers unique opportunities to expand the reach and usefulness of market research. Hover over each individual item to read about the specific research problem faced by a given marketing manager, as well as any other relevant considerations provided. Then, drag the item to the online research tool category that would best serve the related marketing manager's needs.
1. Sarah
2. Diana
3. John
A. Online (Cloud) Databases
B. Online Focus Groups
C. Online Sampling

Answers: 2

Show answers

Another question on Business

Business, 21.06.2019 18:00

Emily bought 200 shares of abc co. stock for $29.00 per share on 60% margin. assume she holds the stock for one year and that her interest costs will be $80 over the holding period. ignoring commissions, what is her percentage return (loss) on invested capital if the stock price went down 10%?

Answers: 2

Answer

Business, 22.06.2019 13:40

Salge inc. bases its manufacturing overhead budget on budgeted direct labor-hours. the variable overhead rate is $8.10 per direct labor-hour. the company's budgeted fixed manufacturing overhead is $74,730 per month, which includes depreciation of $20,670. all other fixed manufacturing overhead costs represent current cash flows. the direct labor budget indicates that 5,300 direct labor-hours will be required in september. the company recomputes its predetermined overhead rate every month. the predetermined overhead rate for september should be:

Answers: 3

Answer

Business, 22.06.2019 21:30

Zara, a global retail and apparel manufacturer based in spain that has successfully implemented this idea by having a continuous flow of new products that are typically limited in supply. zara has created a system that draws its clientèle into its stores, on average, 17 times per year as compared to 4 times per year for most stores. how is zara using it to gain competitive advantage? what specific technologies are used by zara to maintain this advantage over its competition?

Answers: 3

Answer

Business, 22.06.2019 22:30

Suppose that each country completely specializes in the production of the good in which it has a comparative advantage, producing only that good. in this case, the country that produces jeans will produce million pairs per week, and the country that produces corn will produce million bushels per week.

Answers: 1

Answer

You know the right answer?

Read the overview below and complete the activities that follow. Marketers have access to a wide ra...

Questions