In an attempt to improve customer service, Alpha Toys Inc. decided to assign a team to investigate the kinds of services offered by competing companies. The team discovered that a smaller company, AB Games Co., seemed to have outstanding customer service. The team then determined the major differences between the two companies and developed a plan to incorporate the best elements of AB Games into Alpha Toys. Which of the following is being implemented by Alpha Toys?
a. environmental dynamism.
b. benchmarking.
c. strategic maneuvering.
d. cooperative action.
e. forecasting.
Answers: 1
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