When writing a UVP, you might use the following template: For (target customer) who (statement of the need or opportunity) (product/service name) is (product category) that (statement of benefit). In this context, what would be the best explanation of the statement of benefit? a. What your company needs or wants b. How your company will meet the need or want of your customer c. Who you are aiming to sell to d. What the customer needs or wants