Select the correct answer from each drop-down menu. What are the parameters to assess a media type as a promotional tool?

(Reach is correct)
refers to the number of people or households that can come across your advertisement through a given media type.

(Frequency is correct) and
is the average number of times an individual or household comes across your advertisement in a given promotional
medium

Suppose that a government that is skeptical of efforts to regulate prices charged by private companies is nevertheless concerned that an electric utility company is taking advantage of consumers with unfair pricing policies. which of the following policy options might most effectively enable the government to achieve its objectives in this situation? do nothing to all. turn the company into a public enterprise. use antitrust laws to increase competition. regulate the firm's pricing behavior.