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Business, 12.03.2021 09:10 frankcaroccio0203

Identify the marketing positioning in play in the given scenario. Ted runs a successful cafeteria where he serves ples and coffee. His alm is to serve the world's best ples that remind his customers of the kind of
ples they used to have in their childhood. His thinks of a tagline called "Ples that take you home".
Ted's tagline is a
which communicates the brand's promise to its customers.

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