The market price of a bond issued at a discount is the present value of its principle amount at the market (effective) rate of interest. a. plus the present value of all future interest payments at the market (effective) rate of interest
b. plus the present value of all future interest payments at the rate of interest stated on the bond
c. minus the present value of all future interest payaments at the market (effective) rate of interest
d. minus the present value of all future interest payaments at the rate of interest stated on the bond

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.