1. Use a search engine to locate the home pages for the following: Guggenheim Museum, AutoZone, and Uvault. Open each home page in a separate browser tab. Make a note of who the target audience might be for each website. 2. Review each home page and determine how well each page’s content answers the Who?, What?, Why?, and Where? questions.

3. Summarize your home page review. Discuss the content employed at each website to address these four questions.

4. Note the website that, in your opinion, does the best job of answering these four questions and the one that does the poorest job. What design recommendations would you make to improve each home page in terms of answering these questions?

David burdick is the ceo of acme bubblegum, a successful public company. as one of the cofounders of the company, burdick has enjoyed speaking and writing about the success of acme bubblegum for several years. typically, he speaks at conferences or directly to the press, but recently, he has been blogging about his firm anonymously. specifically, he defended a recent advertising campaign that was unpopular among consumers and pointedly attacked one of acme bubblegum’s competitors. burdick deeply enjoys his anonymous blogging and believes that none of his readers actually know that he works for acme bubblegum.should burdick be allowed to praise his company’s performance anonymously online? should he be allowed to attack his competitors without disclosing his relationship with the company? how would you feel if the ceo of a company at which you shopped was secretly writing criticisms of his or her competition? how would you feel if you knew a writer for your favorite blog was actually closely involved in a company that the blog discussed? 1. define the ethical issue? 2. who are the primary stakeholders? 3. what are the possible alternatives? 4. how could you evaluate the ethical implications of the alternative actions (use appropriate decision rules)? 5. what action would you recommend and why?