Importance of the study of organisational buyer behaviour to the personal selling function​

The answer is below

Explanation:

The importance of the study of organizational buyer behavior to the personal selling function​ is that the personal seller can easily realize the expectation of the organizations.

It also assists in determining what makes organizations buy a certain product.

It gives the seller the proper ideas on the type of products preferred by organization buyers such that they can quickly make them available.

It also ensures the seller understands how the organization buyer operates in terms of payments, quality, quantity, and the purpose in which they are buying.