Mimi Couturier is a design company that specializes in formalwear for women. The company is known for challenging fashion mores. The company's fashion designers use computer-assisted design software to create what it thinks women should wear. The company regularly hires industry experts to examine its factories to find waste and inefficiencies that can be eliminated. The company has expanded the number of products it offers for sale many times. However, for the last two years Mimi Couturier has lost money, and it has had to lay off some of its work force. To avoid this occurrence in the future, Mimi Couturier should:

have someone study its target market to see what needs and wants should be met by Mimi Couturier Co

Explanation:

Despite the fact that Mimi Couturier is doing everything possible to be efficient and productive, the company is losing money because the company hasn't studied the target market.

The target market refers to the group of consumers that the product is aimed for. When the target market is studied, then the company will be able to know what the consumers want from them and seek ways to address that.

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