A new product has the following profit projections and associated probabilities: Profit Probability
$150,000 0.10
$100,000 0.25
$ 50,000 0.20
0 0.15
-$50,000 0.20
-$100,000 0.10

Required:
a. Use the expected value approach to decide whether to market the new product.
b. Because of the high dollar values involved, especially the possibility of a $100,000 loss, the marketing vice president has expressed some concern about the use of the expected value approach. As a consequence, if a utility analysis is performed, what is the appropriate lottery?
c. Assume that the following indifference probabilities are assigned. Do the utilities reflect the behavior of a risk taker or a risk avoider?
Use the expected value approach to decide whether to market the new product. EV: $ fill in the blank 1 Market product Because of the high dollar values involved, especially the possibility of a $100,000 loss, the marketing vice president has expressed some concern about the use of the expected value approach. As a consequence, if a utility analysis is performed, what is the appropriate lottery