An unlikely pitfall that is associated with pursuing strategic alliances with foreign partners is: a. reaching mutual agreements to deal with key issues and resolve differences
b. overcoming cultural and language barriers
c. dealing with diverse operating practices, conflicting objectives, and strategies
d. getting alliance partners to reach decisions fast enough to stay abreast of rapid advances
d. making it harder to pursue a multidomestic strategy as compared to a global strategy

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.