QUESTION 12 Samuel works in the purchasing department of a major manufacturing company. When making purchasing decisions for
his company, Samuel:
a. will have a lot of flexibility in the criteria he uses to select the goods.
b. is likely to have a problem with cognitive dissonance.
c. is likely to apply rational criteria to the purchase decision.
d. will typically confront sellers unwilling to negotiate on prices or terms of sale.

C. Is likely to apply rational criteria to the purchase decision.

Explanation:

We should note that when making purchasing decisions for his company, Samuel is likely to apply rational criteria to the purchase decision.

Since he makes purchasing decisions, there'll be some times that he'll have to make logical decisions that he believes will be beneficial to the company.

Rational behavior has to do with the fact that individuals make decisions that results in the highest satisfaction or benefit.

income increases, enabling consumers to buy more goods and services. ( c.)