Business, 07.04.2021 08:50 koolbeast68

1) Acreditamos que a convergència tecnológica acabarà levando a convergència entre o marketing digital e o marketing tradicional. E um mundo
altamente tecnológico, as pessoas anseiam por um envolvimento profundo
Quanto mais socials somos, mais queremos coisas feitas sob medida para
nós. Respaldados pela análise de big data (coleta, processamento e análise de
megadados), os produtos tornam-se mais personalizados e os serviços, mais
pessoals. Na economia digital, o segredo é alavancar esses paradoxos
(KOTLER KARTAJAYA, SETIAWAN, 2017)
O trecho faz parte do livro Marketing 40 de Kotler, Kartajaya e Setiawan
Sobre as variadas fases do Marketing segundo esses autores, complete as
lacunas da sentença a seguir
ΝΟ
começa a haver uma grande quantidade de produtos
competindo entre si, portanto, é preciso criar
enquanto no
as
precisam se voltar para causas e valores.
Assinale a alternativa que completa as lacunas corretamente,
Alternativas:
a) marketing 1.0 / propaganda/marketing 2.0/ empresas.
b) marketing 2.0/ diferenciação / marketing 3.0/ marcas.
C) marketing 3.0 / anúncios / marketing 1.0 / propagandas,
d) marketing 4.0 / tecnologia / marketing 3.0 / divulgações,
e) marketing 1.0 / diferenciação / marketing 4.0 / marcas.

Answers: 2

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