It was established in 1971 as the only newspaper in the country. At the time, the company had virtually no competition. It had a strong financial base with many readers cut across the length and breadth of the country. It was able to engage the best of journalists to work for the brand, a development which has made the company extremely formidable thus, it became a household name. After 50 years in operation as a media enterprise, the board of APPOT Communications Group Limited (ACGL) is faced with a lot of competition from online news portals, the proliferation of radio and television networks as well as new newspapers that hit the stands on a daily basis.
This development has affected the market share of APPOTS Communications Group Limited. From 90 per cent, today, the market share of the company has dropped to just about 43 per cent and still falling.
As the new Managing Director of the company, your task is to turn around the business to restore it to its former glory .Indicate the relevance of PESTEL analysis as a framework to analyse some of the key factors that can influence the strategic plan of the company going forward