1) We believe that technological convergence will eventually lead to convergence between digital marketing and traditional marketing. And a highly technological world, people yearn for deep involvement. The more socials we are, the more we want tailor-made things for us. Backed by the analysis of big data (collecting, processing and analyzing megadados), the products become more personalized and the services, more personal. In the digital economy, the secret is to leverage these paradoxes. (Kotler, Kartajaya, Setiawan, 2017) The stretch is part of the 4.0 marketing book by Kotler, Kartajaya and Setiawan. About the various stages of marketing, according to these authors, complete the following sentence gaps in need create while no , the require if back causes and values. Check the alternative that completes the gaps correctly, alternatives: a) marketing 1.0/advertising/marketing 2.0/companies, b) Marketing 2.0/differentiation/Marketing 3.0/brands. C) Marketing 3.0/ads/marketing 1.0/advertisements, d) marketing 4.0/technology/Marketing 3.0/disclosures, Keting 1.0/differentiation/marketing 4.0/brands.​