Business, 08.04.2021 15:40 dmccarthey90

Gators, Inc., a store that specializes in University of Florida merchandise, centered its marketing plan on the objective to increase sales by 50%. This was based on the assumption that the Gators would be playing in the National Championship game. Because of the unexpected firing of Coach Zook and the not-so-hot season, Gators, Inc. set its objective too high. Fortunately, Gators, Inc. included an alternate way to increase sales by 30% into its marketing plan, just in case the football team was not as successful as anticipated. This is an example of:

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