Suppose your database may have initially been built to track customers and the orders they placed. Now you decide to also track marketing efforts and the quantity of customers who use coupons that were mailed or e-mailed to them. You would need to run a(n) to track who redeemed coupons and when they were redeemed.

There is a small, family-owned store that sells food and household goods in a small town. the owners have good relations with the community, especially with local farmers who supply much of the food. the farmers aren't organized into a cooperative or union, and the store deals with each individually. suppose the store wanted to buy some farms to control the supply of certain vegetables. how would you classify this strategic move? select one: a. horizontal integration b. forward integration c. backward integration d. concentric integration