Mike, a project manager, is working on a construction project. He is in the process of conducting procurements for heavy machinery and steel that is needed for the project. He recognizes his friend Audrey as one of the sellers on the sellers list. After reviewing all the proposals from the various sellers and reviewing the bids, Mike would like to award the contract to Audrey's company. Her company has the reputation of having the most experience and the best product quality. In addition, her bid was the lowest received. However, he is not sure if he should, because Audrey is a friend and awarding the contract to her company could be perceived as a conflict of interest. Which action should he take