Navi-devices Inc., a manufacturer of portable navigation devices, provides free traffic updates and identifies the nearest parking spaces available with its latest device. It accomplishes this by using GPS coordinates of subscribers and traffic data from radio stations. Which of the following is the most likely impact of this strategy?
a. It will improve the company's operations management.
b It will improve their customer relationship management.
c. It will lower their total revenue.
d. It will provide the company with a competitive advantage.
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