Business, 15.04.2021 16:30 edginutystudent
Q-2. Office Depot has almost 1,000 office superstores and a giant catalog of office supplies that it offers via mail
order. Yet Office Depot also enables its customers to shop on the Internet. Its Web site offers virtually all of the
products Office Depot carries in its stores and catalog and guarantees next-day delivery to most locations in the United
States with no delivery charge on orders over $50. Online order tracking is available, and customized ordering,
which takes into account the historical patterns of an individual customer's product purchases, is also a feature of
Office Depot's Internet-based channel.
What do you see as the advantages of Office Depot's multichannel strategy? Are there any disadvantages?
Answers: 3
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