Steven runs a small company that manufactures VCRs. In recent years, his sales and profits have been suffering. Steven knows that people are buying DVD players more than VCRs nowadays. However, he does not understand why people do not continue to purchase VCRs as well. After all, Blockbuster still rents VHS tapes and people still own VHS tapes. Steven refuses to begin manufacturing DVD players. He insists that his specialty lies in the production of VCRs. Steven is suffering from which of the following? a. Slide-rule syndrome
b. Majority Fallacy
c. Marketing myopia
d. SWOT
e. Product champion