Check my answers?
1. influences on consumer behavior include family, opinion leaders, and reference groups, such as friends, co-wokers, and professional associates.
a. psychological
b. social **
c. cultural
d. personal

2. the last step in the marketing research process is to
a. collect data
b. analyze the data
c. prepare a report**
d. study the current situation

3. is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objects.
a. operations management
b. controlling
c. marketing
d. financial planning**
4. a "buy" decision that involves the logical evaluation of product attributes, such as cost, quality, and usefulness, is based on motives.
a. emotional
b. psychological**
c. production
d. rational

Identify the management, organization, and technology factors responsible for slow adoption rates of internal corporate social networks.when a company decides to launch a social networking program the management, all need to be on board with the launch. from the ceo down to the shift or assistant manager everyone needs to know its coming and be excited. the organization of such a launch needs to be mapped out, and training provided for the new systems. within the company, they need to make sure the technology at hand (computers, tablets, and company phones), are all compatible with the system. when a company launches a new system, and the find that the employees are not adopting it, they need to investigate the reasons. is the management at all level's onboard? did we organize the launch properly? do we have the right technology for the system? things can goeither way but if

The returns on the common stock of maynard cosmetic specialties are quite cyclical. in a boom economy, the stock is expected to return 22 percent in comparison to 9 percent in a normal economy and a negative 14 percent in a recessionary period. the probability of a recession is 35 percent while the probability of a boom is 10 percent. what is the standard deviation of the returns on this stock?

In 1975, mcdonald’s introduced its egg mcmuffin breakfast sandwich, which remains popular and profitable today. this longevity illustrates the idea of: