Consumers use and process different aspects of advertising or messages. yields greater attention and deeper processing, and leads to strong attitudes and purchase intentions.

True of false: the chancellor of a university has commissioned a team to collect data on students' gpas and the amount of time they spend bar hopping every week (measured in minutes). he wants to know if imposing much tougher regulations on all campus bars to make it more difficult for students to spend time in any campus bar will have a significant impact on general students' gpas. his team should use a t test on the slope of the population regression.