How is selling related to the marketing concept?

Yard tools manufactures lawnmowers, weed-trimmers, and chainsaws. its sales mix and unit contribution margin are as follows. sales mix unit contribution margin lawnmowers 20 % $30 weed-trimmers 50 % $20 chainsaws 30 % $40 yard tools has fixed costs of $4,200,000. compute the number of units of each product that yard tools must sell in order to break even under this product mix.

Discuss how the resource-based view (rbv) of the firm combines the two perspectives of (1) an internal analysis of a firm and (2) an external analysis of its industry and its competitive environment. include comments on the different types of firm resources and how these resources can be used by a firm to build sustainable competitive advantages.

Which of the following is a function performed by market prices? a. market prices communicate information to buyers and sellers. b. market prices coordinate the decisions of buyers and sellers. c. market prices motivate entrepreneurs to produce those products that are currently most desired relative to their costs of production. d. all of the above are functions performed by market prices.