When procter & gamble bought the old spice brand in 1990, it planned to transform the old, stagnating brand?

Are you referring to this question, with the same choices too?
When Procter & Gamble bought the Old Spice brand in 1990, it planned to transform the old, stagnating brand into a men's "personal-care powerhouse." The ads that P&G developed shed the older-man image and the message is now targeted at the 18 to 34 year old age group. In terms of the communication process, the would encode the message
A. communication channel
B. receiver
C. decoder
D. source
E. field of experience

If so, then the answer is letter D. source.

Someone who needs financial planning.